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Travel Counsellors unveils 2024 peaks campaign
Travel Counsellors has officially launched its 2024 peaks campaign.
Entitled ‘We take care of everything,” it showcases a commitment to personalised travel experiences.
Following record-breaking sales exceeding £933 million, the launch of the campaign marks a strategic move to capitalise on the sustained demand for travel.
The peaks campaign ‘We take care of everything’ is the theme across both leisure and recruitment campaigns, featuring over 30 supplier partners showcasing the top destinations, tailor-made touring, and adventure holidays.
A second campaign focusing on cruises has also gone live.
Central to the campaign is the peaks video.
It highlights Travel Counsellors’ service and support at every step.
The video seamlessly integrates conversational assets and puts its Travel Counsellors at the heart of the campaign.
The campaign also comprises a digital brochure with content tailored to customer engagement and interests.
Additional information is being shared through the company’s communication channels, including weekly live marketing TCTV shows.
Dave Callan Customer Director, said: “Our 2024 peaks campaign marks our biggest yet, building on the success of our recent rebrand as we enter our 30th anniversary year.”
The campaign is not just about promoting destinations; it’s about embodying the values that define us as a brand.”
The multi-channel campaign aligns with the company’s recent Travel Tracker Report which showed that for nearly half of respondents, ‘travel is the number one spending priority.’
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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