United Kingdom
United States
Asia Pacific
Travel Counsellors unveils 2024 peaks campaign
Travel Counsellors has officially launched its 2024 peaks campaign.
Entitled ‘We take care of everything,” it showcases a commitment to personalised travel experiences.
Following record-breaking sales exceeding £933 million, the launch of the campaign marks a strategic move to capitalise on the sustained demand for travel.
The peaks campaign ‘We take care of everything’ is the theme across both leisure and recruitment campaigns, featuring over 30 supplier partners showcasing the top destinations, tailor-made touring, and adventure holidays.
A second campaign focusing on cruises has also gone live.
Central to the campaign is the peaks video.
It highlights Travel Counsellors’ service and support at every step.
The video seamlessly integrates conversational assets and puts its Travel Counsellors at the heart of the campaign.
The campaign also comprises a digital brochure with content tailored to customer engagement and interests.
Additional information is being shared through the company’s communication channels, including weekly live marketing TCTV shows.
Dave Callan Customer Director, said: “Our 2024 peaks campaign marks our biggest yet, building on the success of our recent rebrand as we enter our 30th anniversary year.”
The campaign is not just about promoting destinations; it’s about embodying the values that define us as a brand.”
The multi-channel campaign aligns with the company’s recent Travel Tracker Report which showed that for nearly half of respondents, ‘travel is the number one spending priority.’
Related News Stories:
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Tricia Handley-Hughes of Inteletravel announces the location for the TravelQuest 2025 conference
Insights from James Ferrara on Inteletravel’s Growth and Future
Tricia Handley-Hughes on Inteletravel’s Growth and Challenges
BA pilot dies during layover
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Protestors now targeting Amsterdam cruise calls