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Travel Counsellors unveils rebrand
Travel Counsellors launched a refreshed brand identity as it looks ahead to its 30th anniversary.
The rebrand comes as a result of extensive market research, including insights from TCs, customers and clients.
The revamped brand aims to support the ambitions of travel entrepreneurs to better connect with their clients.
The new-look brand includes an updated logo.
The complete brand refresh has been rolled out across Travel Counsellors’ website, social media, marketing collateral and company technology.
It also appears on the myTC app, which enables customers to personalise their booking journey.
Dave Callan, Customer Director at Travel Counsellors, said: “This rebrand will allow the whole business to reset, reenergise and refresh.”
“It will sharpen the experience for our Travel Counsellors and customers alike, and really aligns with what makes our business so special.”
Over the past few weeks, 1,900 Travel Counsellors have been learning about the rebrand and how they can implement the new collateral and designs in their own businesses.
Travel Counsellors now have access to a brand hub as the collateral gets rolled out, offering a number of colour palettes and templates to use.
An external marketing plan and social media campaign will follow.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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