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Travel firms urged to build network of brand ambassadors
Travel companies were urged to encourage their customers and staff to become advocate marketeers for them at a new conference.
The travel industry was in the spotlight at the WAVE 2017 Influence 2.0 Marketing Summit, the first customer and employee influencer marketing conference, which launched in London.
Attended by brands such as Travelzoo, Travelopia and Skyscanner, travel was highlighted as one industry that could see tremendous benefit from creating advocate programmes for employees and customers to drive awareness and sales.
Andrew Seel, CEO of Qubist, which ran the event, said: "Travel is an inspirational space and customers who love your travel experiences and destination can be huge advocates for your brand if that goodwill is harnessed properly.
"Equally, employees who are proud of their work are excellent brand ambassadors.
"Technology is now allowing brands to organise, manage and, importantly, scale this customer and employee advocacy activity in an unprecedented way."
The new conference attracted leading brands and agencies from multiple sectors in the UK, reflecting a growing interest in this area, which highlights ‘everyday’ influencers because of their ability to exert real influence on their network of friends, family and peers.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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