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Travel Network Group set for rebrand
The Travel Network Group is set to undergo a major rebranding to make itself less ‘corporate and stuffy’.
Group marketing director Si Morris-Green said the new brand would be designed to give the brand more personality and to tell the ‘stories’ of the people within the group.
The rebrand will cover all aspects of the membership, including TTA, Worldchoice and Independent Travel Experts (ITE), and will be finalised following consultation with members early next year.
The group’s website will be overhauled and will be more focused on the use of video, Morris-Green told members at this week’s TTNG Conference in Monaco.
Members are also being invited to make their own videos, with the help of the TTNG team.
"People buy people, and we want to help you share your stories," said Morris-Green. "We will help you create windows featuring you, emails featuring you, with videos featuring you."
Members are invited to a studio at the group’s Woking head office, or a production team will go to their shop or another location for filming.
CEO Gary Lewis admitted some agents might not feel comfortable in front of a camera but said they will get training and help with ideas and directions.
"But we don’t want it to be perfect," he said. "It’s about showing you as a human and an individual and that’s what the customer wants."
Delegates were told that TTNG now spends 13 times more on marketing for its members than three years ago, and were promised further investment next year, particularly in digital marketing.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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