Travel TV has taken steps to improve its content navigation after research among independent travel agents.
Following major expansion of its on-demand content, it conducted focus groups to find out how to make it easier to navigate its collection of 600 films.
Travel TV has expanded the number of films broadcast over the system by some 50% in the past year.
“As we take Travel TV forward we must ensure it meets the trade’s needs and expectations which is why we invested in research to find out just what agents think of the system and where they sought improvements,” said sales and marketing director Martin Lomax.
A simplified menu now organises content under themed channels, under which sit segmented menus.
For example, by accessing the Cruise channel an agent can then select from a menu of 10 cruise lines, each offering their own menu of films based on individual ships, cruises or more generic corporate material.
Travel TV is now installed in over 450 agencies nationwide.
By Bev Fearis
