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Travel websites are failing to get noticed, says survey
A survey has found that more than a third of travel websites are failing to attract users from online advertising or the free listings on Google and other search engines.
The survey of 1,185 UK registered travel websites by web design company CLICKSCENE found that 39% get visits only from those who already know the actual website address.
The study also revealed that 86% of the travel websites do not do any pay-per-click (PPC) advertising on the internet.
Instead, only 155 (13%) had embraced PPC advertising, such as Google AdWords.
Andrew Willis, managing director of CLICKSCENE and a former police officer from Redditch, said: “The internet is an everyday part of life for most people now, but in general, businesses haven’t quite got it yet.
“There were about a million new domain names registered in the UK in 2010, but if nothing changes the vast majority of those will be very lonely places indeed.”
The survey was carried out between March 7-11 2011.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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