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Travelers won’t stand for poor or expensive wireless Internet access
They just won’t come back. Hotels are surprised at the speed with which wireless high-speed Internet access has become an expected standard. A majority of travelers in North America stated they would not return to a hotel where the Wi-Fi Internet service was unsatisfactory, a survey done by JupiterResearch for BT Consulting & Systems Integration reports. Most survey respondents were frequent business travelers to mid-level hotels. The vast majority placed high importance on reliable and free Internet connection.
Most travelers experienced some Internet service problems. Half of them felt the cost was too high and nearly as many could not establish a connection and 27 percent said their service was interrupted.
Overall, 52 percent said they would probably not return to the hotel where they had the access problem, and half of those would tell their friends and family about the problem. Also 18 percent of the respondents said they would only stay at the hotel again if the service was free; the same number said they would stay with the same brand, but not the same hotel. Good news for hoteliers is that only 13 percent of those surveyed said they were not willing to pay at all for Internet access.
Charles Kao
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