Foreign exchange brand Travelex has launched an FX affiliate referral programme with over 60 local banks across Japan.
Over 30,000 of the banks’ customers have already benefited from access to travel money since the programme’s launch late last year.
Many local Japanese banks have downsized or withdrawn their in-house retail foreign exchange services.
The referral partnership programme allows banks to refer their customers who require travel money directly to Travelex.
These referred customers then receive a discount on their travel money purchases simply by showing their bankcard.
The referral programme gives a discount on their travel money purchases both in Travelex’s 66 foreign exchange stores across Japan or online.
The discount covers both cash purchases and purchases made on the Travelex Travel Money Card.
This card was introduced to the Japan market last year.
So far, over 60 Tier 1 and 2 local banks have joined the programme.
Travelex is now working to expand the project further, with the target of having served 40,000 customers in the coming months.
The partnerships in Japan follows a similar project in New Zealand, which saw Travelex partner with Bank of New Zealand to enable BNZ’s 1.2 million customers with discounted travel money.
Over 3,000 BNZ customers took advantage of the project within its first few months.
Jun Otani, Director, Travelex Japan said: “We believe everyone should have convenient access to travel money services.”
We are delighted to have already helped over 30,000 customers from more than 60 banks access discounted foreign exchange services in just a few months.”
