TravelMole gains industry recognition

Wednesday, 03 Apr, 2003 0

Launched in November 1999, TravelMole is now the fastest growing online trade publication for travel and tourism in Europe.

TravelMole pages are read over 2.5 million times per year. On current upward trends it will be over 4 million by the end of 2003.

There are now over 23,000 registered subscribers receiving the TravelMole e-news service. This includes over 90% of independent travel agencies in the UK. Members of the press from the following publications are among those that receive the TravelMole news service.

In all there are subscribers in 132 countries. Most of our subscribers are based in the UK, followed by North America (US and Canada), Australia and South Africa. Other countries where there are high numbers of subscribers include Singapore, France, Germany, Italy, India, Greece, Thailand, Malaysia and the Netherlands.

TravelMole has begun its drive into North America, with the first newswires going out to members of ResExpo, a 2,500-strong community of managers of travel agencies, tour operators and trade suppliers.

TravelMole is the media sponsor and partner of over 12 travel and tourism events worldwide.

TravelMole’s recent Web Awards in Travel and Tourism, recognising ‘Excellence in Trade Use of the Internet’ attracted over 250 nominations in its first year. The winners were announced at the British Travel Trade Fair, 26 March, Birmingham.

TravelMole’s E-News Service:

The TravelMole Daily: Daily e-Bulletin, covering the day’s breaking news in the industry, in collaboration with Cambridge-based Newsfromabroad, covering ‘industry news in the consumer press’. The Daily bulletin was launched in February 2003 and has been taken up by over 15,000 subscribers. Click here to see what the TravelMole Daily looks like.

The TravelMole Weekly: Weekly e-newswire covering the main trade stories of the week, plus features such as ‘Interview of the Week’ with a key person in the trade, ‘Site of the Week’, ‘Term of the Week’, and a ‘Trade Feature of the Week’. The weekly newsletter was launched in November 1999 to 32 subscribers! The has now grown to over 23,000 subscribers, across 132 countries. Click here to see what TravelMole’s Weekly looks like.

The TravelMole Responsible Tourism Insider: Monthly e-newswire covering news on sustainability in the travel and tourism industry. The aim of this newsletter is to help our subscribers keep up to date with how the latest developments in Responsible Tourism are affecting the industry. The Responsible Tourism Insider was launched in September 2002, and has been taken up by over 15,000 subscribers. Click here to see what TravelMole’s Responsible Tourism Insider looks like.

The TravelMole Partner Edition

(ad hoc) For product information. Advertisers promote their products to TravelMole users through this special mailshot. TravelMole believes the information that is send out within these mailers may be both interesting and valuable to TravelMole members, and by supporting these promotions TravelMole can ensure that it can continue to deliver free, quality assured news and information. You can unsubscribe from this ‘Special Edition’ newswire if you do not wish to receive this kind of product information and you will still receive the main TravelMole news service.

To manage your free subscriptions to these newsletter, go to your profile page, selecting the “My Services” link in the blue row at the top of the page.

The Website: TravelMole.com

As well as the archive of all TravelMole’s news coverage, the web site includes three keys areas for members:

TravelMole’s Who’s Who in Travel and Tourism
TravelMole’s Who’s Who was launched in June 2002 and now has over 2,000 entries. It is free to add your personal entry, just follow the simple instructions in the Who’s Who section.

Trade Directories
There are four self-maintaining directories: Travel Agents, Tour Operators, Trade Suppliers and Tourist Offices. TravelMole members are encouraged to add their company details to the relevant directory (free of charge). Just go to the relevant directory and follow the instructions to ‘Add’ an entry.

Trade PressZone
PressZone is where users come to access essential press information from other organisations and companies. Each week, we include the latest headlines from PressZone members in our main weekly e-newsletter, which goes out to over 23,000 subscribers in the industry.

Sales

If you would like to get a message out to the TravelMole readership, please contact Richard Lough, the TravelMole Sales Manager, tel: 01179-158643, mailto:[email protected]. For more information on using TravelMole as a marketing channel, go to: Advertise on TravelMole.

Editorial

The News Editors of TravelMole are Ginny McGrath (Mon-Weds) and Helen Young (Thurs-Fri).