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TravelMole Web Awards: Winners in Pictures
SINGAPORE – The 2010 TravelMole Web Innovations Awards are over for another year with general agreement among the judges that the travel industry is doing a good job of promoting itself on the Web.
Chairman of the judging panel Ric Shreves, founder and partner of Water & Stone, said the quality of this year’s winning entries was quite exceptional.
"Gap Adventures web design efforts showed a great balance between nice design, rich content and community engagement. A stand out globally, not merely in Asia."
Gap Adventures took out the Best Website Design category which recognises excellence and usability across websites in the travel industry.
"Air New Zealand (which won four awards) put in a very strong showing this year, with social media efforts like the AirpointsFairy and their video work really leading the way forward for the industry," said Shreves.
Eileen Lim, regional sales&marketing manager Air New Zealand with TravelMole’s Paul Chern
Gap Adventures head honcho, Australia and New Zealand, Pete Rawley, said, “We are extremely excited to win this prestigious award. We have long recognised that our website is a key tool for our business and we have worked hard to create a great online experience for our customers and trade partners. It’s fantastic to have this effort rewarded by our peers”.
Gap Adventures CEO Bruce Poon (left) collects the company’s award
Shreves was joined on the judging panel by Liz Craig, principal – Oneglobe Network; Joe Buhler – Buhlerworks – principal and PhocusWright – Social Web Marketing Consultant and Senior Destination Marketing Analyst for PhoCusWright; Ron Ramanan – founder & managing director GoQuo; Reece Gladstone – consultant TravelZoo; Aaron Koh – consultant and Meraj K Huda – founder/principal of Forumline.com
Judges Meraj K Huda, Reece Gladstone, Ric Shreves with TravelMole’s Paul Chern
Meraj Huda said, "The winners in each category have indicated that travel industry-related websites are utilising more and more of the ‘best practice’ features. There were several finalists and winners that had a balance of rich content, technical competency, as well as functional focus.
"Clean Cruising was a clear winner in its nominated categories for its exemplary use of new technology to make interactive user experience an integral part of the overall e-marketing process."
Dan Russell of Clean Cruising collected awards in two categories
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