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Travelocity enters Scandinavian market
Travelocity has announced the acquisition of the Scandinavian travel company Resfeber Scandinavia.
Anouncing the deal today, Travelocity said the deal makes Travelocity Europe the number one online travel company in Scandinavia, matching its position in Germany and increasing its European presence.
Established in 1998, Resfeber Scandinavia is the leading multi-channel Scandinavian travel company with operations in Sweden, Norway and Denmark. Quarter one 2002 saw sales up 200% compared to the same period last year. Turnover is also on the increase – up 125% from quarter four 2001 to quarter one 2002.
Travelocity said that as the most wired region in the world, Scandinavia is an attractive market for online travel sales. Cellular phone penetration in the region is moving beyond 70% and internet access exceeds 50%, driving consumer online purchasing, particularly in the travel arena.
Didrik von Seth, president and chief executive officer, Resfeber Scandinavia, said: “The combination of Resfeber’s leading position in Scandinavia and local market know-how, and Travelocity Europe’s cutting edge technology and travel expertise, gives us a powerful platform for continued success in Scandinavia.”
Dirk Hauke, chief executive officer, Travelocity Europe, said: “We are delighted to incorporate Resfeber Scandinavia, Scandinavia’s number one travel company, into Travelocity Europe. This move underscores our aggressive European expansion plans and our commitment to offer unparalleled travel planning and purchasing opportunities to all our customers across Europe.”
The company will operate under Travelocity Europe ownership, retaining Resfeber as the lead brand in all three countries. Resfeber chief executive officer, Didrik von Seth, will continue to head up operations from the company’s Stockholm base.
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