Travelodge launches multi-million-pound advertising campaign

Tuesday, 10 Sep, 2023 0

Budget hotel brand Travelodge has begun airing its new multi-million pound advertising campaign.

The campaign touts its role as the enabler of the great value getaway for business or leisure.

It uses real life stories to show why guests choose Travelodge as their ideal base.

“Better get a Travelodge” has begun airing on ITV and Channel 4.

The ads showcase the newly transformed Travelodge room with bedside USB charging ports, and various sustainable initiatives including low energy lighting.

The TV ads were produced by production company, Traktor.

The integrated advertising campaign also includes radio, out of home, digital and social channels.

The out of home adverts will be on display in major transport locations such as National Rail and London underground stations.

Karen Broughton, Travelodge Chief Sales & Marketing Officer said: “Our new campaign showcases the occasions in life where you “Better get a Travelodge.”

“We are continuing to invest in our UK hotels with a rolling programme to upgrade to our next generation rooms.”

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

Our leadership is bold. Our agility thrives on open innovation and we embrace the new, whether it’s diversity, trends, challenges....

Travel Outlook, the premier hotel call center™ Travel Outlook is an innovative, custom off-site central reservations office (CRO) service that...

Arival advances the business of creating amazing in-destination experiences. We provide events, insights, and community for creators and sellers of...

Greater Fort Lauderdale’s assortment of adventures awaits you. Whether you want to relax on the beach as the sound of...

In the heart of Europe, in one of the most innovative cities in the world, at the centre of business,...

In 2019, Buffalo Tours and Olympus Tours joined the Flight Centre Travel Group (FCTG) family and formed Discova. With the...

We make travel accessible for everyone We believe everyone should be free to experience the world. For us, there’s no...

Via Croatia is a concierge-type, full-service luxury DMC working exclusively with travel agents and luxury tour operators. With 20 years...

Babble is a leading technology business that is reimagining how we do work. Founded in 2001, the company works with...

From the Tel Aviv beach scene to the shores of the Dead Sea, Israel layers diverse cultures, outdoor adventures, and...

River cruising is a treat for the senses, allowing you to see, touch, feel and experience the world like never...

With long periods of Thailand’s History, according to evidences and studies, Sukhothai was the first kingdom of Thailand. At that time, an early Thai...

Take your clients’ vacation to the next level at Universal Orlando Resort™. With three amazing theme parks – Universal Studios...

Why Avalon Waterways: Happiness flows on an Avalon river cruise. From Asia to South America and Europe to the Nile,...

ABOUT THE PHILIPPINES Mabuhay! Welcome to our archipelago of 7,641 islands where there are endless beaches, lively and fashionable cities,...

The Oregon Tourism Commission, dba Travel Oregon, works to enhance visitors’ experiences by providing information, resources and trip planning tools...

Located in the Mediterranean and connecting Asia and European continents that are separated by the famous Bosphorus, Türkiye is a...

MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels...