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Travelpayouts launches metasearch and cashback concept
Travelpayouts, a digital partnership platform, is set to launch its first consumer-focused service – named ‘WayAway’ – to help US travelers secure cheap flights with cashback.
For a decade,Travelpayouts has been a B2B solution offering travel brands a marketplace to get distribution and monetization via an affiliate model.
The platform has over 300,000 affiliate partners worldwide and more than 90 travel advertisers, including Booking.com, BlaBlaCar, GetYourGuide, Viator, and others.
With this new project, Travelpayouts steps into the US consumer market.
‘WayAway’ itself works as a flight aggregator that provides travelers with the best available rates on airline tickets – and will be available for desktops and via an app.
Its search finds the best option for specific travel dates by comparing airfares offered by all major US and global airlines as well OTAs.
Following a subscription economy trend, it will introduce a paid-membership plan called ‘WayAway Plus’ offering cashback reimbursement on all travel deals.
“To create WayAway, we leveraged years of experience in travel tech” Ivan Baidin, the Chief Executive of Travelpayouts, said.
“We’ve been helping travel content creators monetize their blogs and applications. There are always commissions and incentives behind the displayed price, so we decided to share these perks with travelers”.
‘WayAway Plus’ members can benefit from cashback for all travel-related purchases such as airline tickets, hotels, rental cars and more.
Travelpayouts will open up dozens of offers previously available only to travel professionals for ‘WayAway Plus’ subscribers.
“Among our very first deals, we have cashback provided by well-known brands including Booking.com, Rentalcars, Viator and others.” Baidin added.
Users can withdraw cashback money using PayPal.
“We understand that price comparison alone wouldn’t be enough in such a competitive market as travel search is in the US. So we decided to spice it up with the feature Travelpayouts does the best.”
WayAway’s monetization is based on a revenue share model and a membership plan.
For a limited time users can sign up for the first year of WayWay Plus for 50% off its normal $100 price.
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