Travelport shows off new branding

Claire Hatton, Director of Marketing and Product Management, Pacific for Travelport Inc today revealed the recently purchased global company’s new brand identity, proclaiming it as an exciting step towards Travelport’s status as an independent, purely travel-focused company.

The new logo/brand identity has been designed to not only symbolise the three key elements of travel – earth, sea and sky, but to also embody the continuous integration of the Company’s core businesses including Galileo and GTA, with all elements moving together in a forward motion.

The timing of the new identity coincides with the news that Travelport (formerly Cendant Travel Distribution Services) has recently been sold to an affiliate of the private equity company, The Blackstone Group, for approximately $AUD5.8bn in cash.

This is the culmination of the process to consider the sale of the business as an alternative to spinning it off from the rest of Cendant in October, and the speed at which this  transaction has been concluded shows the great interest there has been in the company from the private equity sector.

Ms Hatton says that as a private company, Travelport will have considerably greater financial latitude and strength to take advantage of growing opportunities in the travel market and that is why the time is right to step out with a fresh, memorable look and message that reaffirms the Company’s commitment to travellers, travel professionals, and travel suppliers alike.

She also highlighted recent key milestones for the Company, including: –

In 2006 already securing full airline content agreements with airlines including Virgin Atlantic, Air France & KLM, FlyBe, Continental Airlines, Delta Air Lines, and Northwest Airlines – making Galileo the first GDS to secure full content from all network carriers in the U.S.;

Launching their innovative Galileo Leisure product to offer their agents unrivalled travel content direct to the desktop;

Launching their Galileo Low Cost Air for the Australian marketplace and used by over 440 agents;

Adding over 80 hotel chains to their best available rate programme, guaranteeing lowest rates at over 30,000 hotel properties;

Enhancing their Cross Check Travel mid-back office used in over 930 locations in Australia and New Zealand .

Ms Hatton says that these changes represent a hugely positive step forward for the Company and that the industry will be hearing a great deal more from Travelport as they announce many more exciting new developments in the future.

Report by The Mole