Travelsavers Ireland unveils new marketing solution for agents
A marketing solution called M.Y.O.B. (Market Your Own Business), which integrates online and offline marketing initiatives, has been unveiled by Travelsavers Ireland.
The scheme includes direct response e-marketing, customer loyalty programme, and a My Marketplace “virtual community” live on the Travelsavers Ireland agent extranet, offering ways for agents need to promote their businesses.
It includes professionally designed flyers that feature exclusive preferred supplier offers, which are automatically customized with the agencies’ contact information.
Graphic design services are available, including business cards, stationery, and logos.
Quarterly, web-based training offers industry experts delivering hands-on sessions demonstrating how to use M.Y.O.B. to maximize earning potential.
Quarterly Custom Solutions taps into the most popular niche markets enabling agencies to concentrate on specific consumer interests, from cruise, winter breaks, family packages to fun in the sun. Targeted clients receive informative full-colour brochures, which are customised with the agency’s contact information.
A customer loyalty scheme called the Travelsavers Travel Club offers discounted preferred rates on tours, cruises, car rental, entertainment, packages, and 7,000 hotels; and online links to weather, city guides and travel tips.
The various elements were outlined at the agency group’s conference in Galway.
Chief marketing officer Nicole Mazza said: “My Marketplace is a very powerful tool for our agencies.
“Our exclusive consumer promotions will set them apart from the competition, and the flyers can be created so easily with just one click.
“Furthermore, they can take advantage of our award-winning graphic design studio.
“We can help them look like they have a Fortune 500 ad agency behind them, at just a fraction of the cost.”
She described the travel club as one of the most valuable marketing tools.
“Not only is this an exceptional value for leisure clients, but it is an effective way to convert corporate clients into leisure clients,†Mazza said.
by Phil Davies
Phil Davies
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