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Travelscope-Expedia deal for reader travel offers
Reader offer travel company Travelscope is to use Expedia Private Label’s dynamic packaging to offer online tailor-made packages to consumers.
The white label solution is claimed to be the first of its kind in the reader holiday offers sector.
By offering Expedia Private Label’s dynamic online product, customers will be able to create tailor-made travel arrangements.
Expedia has already developed tailor-made packages for consumers, both directly and through Private Label partnerships, such as Eurostar, John Lewis Partnership, Formula1, Swiss Air Lines, and Virgin Express.
Travelscope said it recognised the needs of the “online young travel consumer” market and with Expedia Private Label, the operator will be able to extend its reach and offer its affiliates and consumers a choice of products and services.
Managing director Richard Ford said: “Over the past 15 years, Travelscope has become known as the most innovative, forward thinking operator in the reader holiday offers market.
“Partnering with almost every local, regional and national newspaper title in the UK, as well as a large number of consumer magazine titles, we have unique access to a huge and varied audience.
“Today’s deal with Expedia enables us to complete our product circle by introducing the concept of individual travel to the reader offer market, something that has been completely overlooked until now.”
“Over the next six months Travelscope will make Expedia white label products available to all partners,” said Expedia White Label managing director Karen Bohannon.
Report by Phil Davies
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