Travelzoo will launch its first above-the-line advertising campaign at the beginning of October across the London Underground.
In a bid to find models to star in the creative, it launched a search, via social media and on digital cross-track advertising, over the August Bank Holiday weekend.
Under the hashtag #tubeface, the weekend’s recruitment drive invited Travelzoo fans to send in a photo of themselves via email, Facebook, Instagram or Twitter explaining briefly why they love Travelzoo.
The company hopes to find subscribers from across the capital that ‘truly personify the Travelzoo brand’.
Travelzoo hopes the campaign will raise awareness of the brand and educate people about the nature of its Top 20, a hand-selected roundup of the week’s best travel and entertainment deals.
