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Travelzoo survey reveals just who’s paying for family holidays
Research commissioned by deals site Travelzoo has found that grandparents are increasingly booking and paying for multi-generational holidays.
The survey of 1,700 people found that more than 40% of those booking the holiday were grandparents.
Some 34% of grandparents also paid for the whole family, compared to a mere 13% of parents paying for everyone.
Over a quarter gave ‘exploring new places’ as the favourite multi-generational activity, closely followed by eating together at 26% of respondents, said Travelzoo.
A recent report by over 50s travel and insurance specialist Saga revealed that over 50s account for 58% of the total travel and tourism spend in the UK, while spending from younger generations has reduced.
Some 48% of grandparents said that in hindsight they would have liked to have gone on a multi-generational holiday with their own parents and children, and 37% of respondents said that they are booking another multi-generational holiday next year.
Travelzoo UK general manager James Clarke said: "It’s interesting to see that it is the grandparents who are pushing for the multi-generational holidays, both in a financial and emotional sense. As our lives become busier and it becomes more difficult for families to spend quality together, big family holidays across the generations become more and more important."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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