Trip.com Group has been tapped to help boost inbound China tourism.
It signed a three-year partnership with the China International Culture Association to promote inbound tourist traffic.
The Nihao! China campaign, launched by China International Culture Association, aims to promote cultural exchanges between China and international visitors.
They signed a strategic framework agreement to implement the “Nihao! China” program, which will encompass promotional videos as part of a digital communication campaign.
It aims to build a service platform to organise activities at the China International Tourism Fair, the Sino-French Tourism Year, the China-US Tourism High-Level Dialogue, and the World Conference on Tourism Development.
Trip.com Group will promote the Nihao! China campaign on its platforms across various markets.
It will push content to showcase specific products with a focus on China’s history and cultural heritage.
Trip.com Group will also collaborate with Chinese cultural centres, tourism boards and other organisations.
“We will consolidate resources to foster tourism promotion, while highlighting the tourism attractions of China to draw in global visitors,” said James Liang, Chairman of Trip.com.
According to Trip.com Group’s data, the top inbound travel source markets are South Korea, the US, Japan, Singapore, Australia, Malaysia, Canada, Thailand, and the UK.
Currently, inbound China tourism is at around 60% of pre-pandemic levels.
The top city destinations for inbound travellers include Shenzhen, Shanghai Guangzhou and Beijing.
Trip.com expects the recovery of the inbound market to continue with a simplified visa application process.
Trip.com recently launched the ‘China Travel Guide’ a comprehensive guide for inbound foreign tourists.
