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Trip.com: Spring travel demand blossoms
As a growing number of countries begin to ease travel restrictions, data from Trip.com shows the number of global users searching and viewing travel products continues to rise.
From February 1, to March 21 2022, it grew by 30%.
Additionally, global bookings also show an upward trend, with a 94% increase compared to the same period in 2021.
Trip.com’s European, North and South American sites have seen the fastest growth, with search volumes all surpassing the pre-Covid 2019 level in the same period.
East Asian and Southeast Asian markets are approaching 2019 levels too, when compared to the same period last year.
Both have seen a solid increase of 48% and 157% growth respectively.
The numbers reveal Asia and Europe are where Trip.com users are most eager to visit this spring.
From February 1st, 2022 to March 21st, 2022, transportation bookings grew the fastest.
Whilst taking flights remains the most popular mode of transport for spring travellers, the number of car rental bookings is surging, especially in North America and Europe.
According to user-generated content on the Trip Moments community, spring travellers around the world are keen to experience the great outdoors. Asian travellers especially want to see the spring blossoms.
Modern travellers are increasingly seeking out rural destinations, and this spring is no exception. According to 2021 Trending in Travel, a travel trend report by WTTC and Trip.com Group released last year, nature attraction bookings have been on the rise around the world since the onset of the pandemic.
Trip.com Group’s recent research revealed this year more spring travellers in mainland China are visiting suburban or rural areas for picnics, camping, or blossom viewing.
According to iiMedia Research, the market size of camping in mainland China increased from 7.71 billion yuan to 29.9 billion yuan from 2014 to 2021.
The number of Ctrip users booking camping-related travel products in March and April in mainland China grew by 120% on a monthly basis.
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