TripAdvisor sings its own praises

Saturday, 20 Jul, 2012 0

TripAdvisor is giving itself a pat on the back, claiming its existence is helping to boost Britain’s tourism industry.

The online review site claims new economic research shows that TripAdvisor users spend 20% more on domestic trips than the average online booking.

Furthermore, 25% of TripAdvisor users either stay longer, spend more or undertake more activities as a result of using the site.

The report, commissioned by TripAdvisor and conducted by Tourism Economics, claims that page views of TripAdvisor content were associated with bookings worth a total of £1.7bn in tourism spending in the UK, 2.2% of total tourism spending in 2011

This, in turn, supported an estimated 20,000 jobs within the tourism industry, with a total of 42,000 jobs associated with TripAdvisor in 2011 thanks to the "indirect effects through the supply chain and the induced effects of employees’ earnings".

"A significant proportion of these jobs would not exist apart from TripAdvisor while other supported jobs and economic activity involve some redistribution of resources," said the report.

The Tourism Economics research was carried out in May 2012.

by Bev Fearis

below social share icons

Bev

Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.

The Mexico Tourism Board serves as the driving force behind Mexico’s global appeal, orchestrating targeted marketing campaigns to showcase the...

Via Croatia is a concierge-type, full-service luxury DMC working exclusively with travel agents and luxury tour operators. With 20 years...

Arival advances the business of creating amazing in-destination experiences. We provide events, insights, and community for creators and sellers of...

Virtuoso is the leading global network of agencies specializing in luxury and experiential travel, with more than 20,000 advisors. We...

Since 1932, P&O Cruises has offered Aussies and Kiwis the opportunity to take to the seas and have the holiday...

MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels...

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 93 properties span all major Thai destinations plus the Maldives,...

It’s easy to find perfection in Santa Barbara, but what if there was even more of your favorite finds, activities,...

Why choose Titan Travel? There are some great travel companies out there – so why Titan? Well, we’re one of...

Traveltek is the world-leading provider of online solutions for the travel trade, from consumer-facing websites to call centre applications. We...

Since its launch in 1999, TravelMole.com has become, one of the largest global online travel industry communities. It is comprised...

Intrepid Travel is a world leader in sustainable experience-rich travel that has been taking travellers to discover the world’s most amazing places...

Global Hotel Alliance brings together a unique collection of independent hospitality brands for GHA DISCOVERY, a multi-brand loyalty programme. GHA...