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TRIPVISION RESEARCH HELPS AGENTS
TripVision research uses the latest technology to help travel and tourism companies gain a better insight into traveller habits and attitudes across all key sectors and formulate new customer-focused strategies.
The company believes that a consumer focus is highly relevant, especially given the growth of the Internet as a distribution channel.
The Internet empowers the consumer both to research and buy. TripVision research shows that even among the 5.6 million people buying a holiday from a retail store in the last 12 months, 80% have a computer and 53% use them to research travel.
TripVision can enable the travel agent to embrace the Internet as a friend – not see it as a threat to shun It can provide them with another valuable tool to add value by helping them deliver the right product to the right customer, and just as important, at the right time. For example, a Travel Agency Head Office could feed up-to-date market information to its branches each week. Front line agents can then combine this data with their own knowledge of their customers and area to accurately target their customers with the right promotions.
David Jones, Managing Director, commented. “Our research can really show a clear picture of the current marketplace and trends. Armed with such good market research on the holiday and business travel market, I would recommend that all travel agents also acquire a good contact management system, such as ACT. They can then utilise this data to accurately target the right trips to the right people in the right area. They can then easily store relevant facts on their customers and market their products more accurately. For example, get the e-mail addresses of everybody walking in your shop and note their interest areas. Then you can easily target them with exciting offers and get them to come and see you to buy from a friendly face.”
For further information please visit www.trip-vision.com
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