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TTC tour brands ditch branded merchandise in latest net zero efforts
In an industry-first, The Travel Corporation’s tour brands are stopping all branded merchandise they give away.
They will instead repurpose funds to projects that fight climate change on behalf of their guests, trade partners and team members.
The TTC brands are Luxury Gold, Insight Vacations, Trafalgar, Costsaver and Contiki.
The company already has a four-step climate action plan in place, that includes near-term, long-term and net zero carbon emissions targets.
This is validated by the Science-based Targets Initiative.
By saying no to “more stuff” they could prevent the equivalent carbon emissions of 6.5 million car-driven miles from entering the atmosphere annually.
The brands will now no longer order branded merchandise for gifting.
TTC tour brands will repurpose the funds traditionally allocated to branded merchandise and introduce donations to nature-based solutions projects.
“No one needs “more stuff”, yet everyone needs to take responsibility for the future of our planet”, says TTC Tour Brands MD, Kelly Jackson.
We continue to do what we can to in line with our How We Tread Right 5-year sustainability strategy and our not- for-profit foundation, TreadRight”
TTC tour brands will donate to projects that are already supported by TreadRight – GreenWave’s Kelp Climate Fund Project and Rainforest Rescue’s Daintree Project.
These projects are initiatives that work for and with nature to address issues facing the environment, society and biodiversity.
Donations to GreenWave’s Kelp Climate Fund Project will pay for the planting of kelp across regenerative ocean farms in North America.
Donations to Rainforest Rescue’s Daintree Project will protect and restore parts of Australia’s precious Daintree Rainforest (the world’s longest continually evolving rainforest).
As a final step, all TTC tour brand offices will rehome any leftover or outdated merchandise either to local charities who can best re-use the items or utilise for internal fundraisers.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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