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TTD: Onlinetravelbrochures.com passes 500,000 visitor mark
Online viewable travel brochure site www.onlinetravelbrohures.com claims to have attracted 510,000 visitors since its inception a year ago.
The company predicts the figure will rise three-fold in the coming year after claiming a 30% month-on-month increase in visitors to the site from both travel agents and consumers.
The technology allows users to view all pages online and search by holiday category, destination or hotel without the need for downloads or additional software.
The company, originally created as an additional element to www.surf2travel.com and launched as a stand-alone business in May 2005, forged a strategic alliance with Digital Alternatives in January which saw the introduction of new operators and page-turning technology. OTB now has agreements with 80 operators and features more than 400 brochures.
Managing director Paul Green said: “The success we have achieved in a relatively short period of time has been phenomenal. We have proved, without a shadow of a doubt, that the demand exists for a workable alternative to hard-copy brochures.
“We will not be resting on our laurels and the coming months will see several further major operators added to the site which will again increase our scope and product offering. All the figures indicate that a five-fold increase in page views is easily attainable and we’ll strive to that goal.”
Green took sideswipe at industry figures who have questioned OTB’s right to exist by claiming the technology is out of date.
He said: “Despite irritating protestations from a few people that we are not delivering what the industry demands, I would like these people to look at the figures and question what they are doing wrong not to be achieving the same success?
“We will continue to grow and change to meet market demands while staying abreast of new technology.”
Report by Phil Davies
Phil Davies
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