United Kingdom
United States
Asia Pacific
TTD: United Co-op to enhance online profile
United Co-op Travel Group is to raise the profile of its three main websites as part of a £1 million investment.
The group has taken on media planning and buying agency Global Media to drive traffic to cooptravelshop.co.uk, apollotravel.co.uk and cumbriacruise.co.uk through keyword advertising and affliate campaigns. The sites’ search engine optimisation will be enhanced to boost clicks to them.
UCTG ecommerce marketing manager Paul Drew said: “We are investing heavily in our websites this year to streamline their oepration and increase the number of hits and bookings to the site.”
Global Media managing director Neil McKay said: “We will be acting on an advisory basis to the group, analysing the current booking process on the sites to minimise drop-offs.”
Report by Phil Davies
Phil Davies
Exploring Brooklands Museum with Alex Patterson
Global Tourism Challenges and Upcoming Events: A Conversation with Don Welsh
Peebles Barbeque: A Legacy of Flavor and Tradition
Exploring Bok Tower Gardens with Erica Smith
Rue’s Living Water Boat Cruises: Exploring Winter Haven’s Chain of Lakes
Durango and Silverton Railroad: A Timeless Journey Through History and Scenic Beauty
Walt Leger on New Orleans’ Resilience and Major Events Ahead
Cindy Mackin Shares Estes Park’s Winter Thrills
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
Dozens of bodies recovered from DC river after midair collision
Quake warning in Santorini after hundreds of tremors
Cockpit tarantula causes flight delays
Trump Admin vows to end cruise tax loophole
EasyJet forced into flight emergency landing after pilot collapses