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TUI Blue expands in China, Southeast Asia
Leisure hotel brand TUI Blue is strengthening its presence in Asia with several new hotel openings.
After successfully launching new hotels in Thailand and Vietnam recently, the brand will now make its debut in China and Malaysia.
With this expansion, TUI Group’s global hotel portfolio is set to grow to 600 hotels in the medium term, across 12 hotel brands.
With three new hotels, TUI Blue is celebrating its launch in China.
TUI Blue Wusongkou Cruise Port features 83 rooms and is located at the largest cruise port in Asia, and is a gateway to explore Shanghai.
The recently opened TUI Blue Taicang with 129 rooms is situated near Tianjing Lake.
Taicang is a historic river town located along the Yangtze River in Jiangsu province, known for its well-preserved ancient architecture and cultural heritage.
TUI Blue Yangshuo Xiangheli, Guilin is situated in a renowned tourism destination in Guangxi province, made famous for its karst landscapes and the winding Li River.
TUI Blue is also expanding in Southeast Asia.
TUI Blue The Haven Ipoh opens with 150 rooms and marks the brand’s Malaysia debut.
Further openings in Southeast Asia are already being planned.
TUI Blue Maduzi Bangkok in Thailand and TUI Blue Berawa in Bali will be the next to open.
“Our rapid expansion in China and Southeast Asia underscores the strong demand for the TUI Blue brand in these fast-growing travel markets,” says Artur Gerber, MD of TUI Blue Hotels & Resorts.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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