TUI introduces ‘green’ sub-brand
TUI is encouraging holidaymakers to take more sustainable trips by launching a sub-brand that highlights the work the company is doing to protect the environment.
‘Holidays Forever’ will sit alongside the Thomson and First Choice brands and be increasingly rolled out in brochures and literature.
TUI has outlined its 20-point plan to providing sustainable trips, which includes aiming to make its airline among the most fuel-efficient in the industry and reducing carbon emissions by 7% from its shops by the end of the year.
An increasing number of hotels used by TUI have to sign up for a Travelife Sustainability Audit where they are measured on, among other things, their carbon emissions and how much local produce they source. TUI then awards them bronze, silver or gold status depending on their performance.
At the end of next month, both the Thomson and First Choice websites will contain Holiday Forever micro-sites that will encourage people to be more environmentally friendly in resorts by, for example, using local products and taking showers instead of baths.
TUI head of sustainable development Jane Ashton said its customers were increasingly concerned about the impact of their holiday on the environment.
A customer survey carried out earlier this year by research company Clicktools found that 96% of 830 people polled cared about protecting the local environment and wildlife in the resorts they visit.
“People are not coming in to our shops and mentioning sustainable holidays on an hourly basis, but when we asked people, they said they did care about the impact of their trips,†she said.
“I’m not pretending it is a primary motivator for people, but it is a strong motivator.â€
Ashton said the company was not charging extra for green holidays.
By Jeremy Skidmore
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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