United Kingdom
United States
Asia Pacific
TUI launches ‘Live Happy’ Europe-wide campaign
TUI has relaunched the brand with a fresh identity as post-Covid travel gets back on track across Europe.
It is the first major campaign since TUI appointed creative agency Leo Burnett London.
The Europe-wide campaign and platform, entitled ‘Live Happy’, showcases TUI’s breadth of offers.
The campaign kicks off with a 60" film, produced by Forever and directed by Kinga Burza, and premieres during the Coronation Street ad break on ITV.
It focuses on TUI experiences, from beach trips to far flung islands by canoe and day trips around a Moroccan souk.
TUI says it is looking to attract broader audiences keen on authentic local experiences on holiday.
The platform is designed to be a long-term campaign that will run for years, repositioning TUI as a modern travel company.
The fully-integrated campaign covers TV, online video, radio, social, print and will run across 23 European territories, including the UK.
Katie McAlister, chief marketing officer, TUI, said: "It was important for us to show that TUI helps to create much more than beach and sun. In the past people may have believed TUI didn’t have the type of holiday they wanted to experience and Leo Burnett has helped bring to life our perspective on travel: that holidays are so much more than just a holiday."
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
TUI launches ‘Live Happy’ Europe-wide campaign – Support
TUI has relaunched the brand with a fresh identity as post-Covid travel gets back on track across Europe.
It is the first major campaign since TUI appointed creative agency Leo Burnett London.
The Europe-wide campaign and platform, entitled ‘Live Happy’, showcases TUI’s breadth of offers.
The campaign kicks off with a 60" film, produced by Forever and directed by Kinga Burza, and premieres during the Coronation Street ad break on ITV.
It focuses on TUI experiences, from beach trips to far flung islands by canoe and day trips around a Moroccan souk.
TUI says it is looking to attract broader audiences keen on authentic local experiences on holiday.
The platform is designed to be a long-term campaign that will run for years, repositioning TUI as a modern travel company.
The fully-integrated campaign covers TV, online video, radio, social, print and will run across 23 European territories, including the UK.
Katie McAlister, chief marketing officer, TUI, said: "It was important for us to show that TUI helps to create much more than beach and sun. In the past people may have believed TUI didn’t have the type of holiday they wanted to experience and Leo Burnett has helped bring to life our perspective on travel: that holidays are so much more than just a holiday."
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel