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Turn your brochure into a website
A technology company says it will create and manage websites for agents and operators off the back of the company’s brochure.
The service, provided by Travel UCD, is called “Hassle free websites” and offers agents and operators a fully transactional website created from their brochure.
Travel UCD creates a bespoke website based around the company’s logo, colours and product details. It will also host the website including text, images and prices and will provide online marketing help including pay per click advertising and e-marketing.
The price of a “Hassle free website” is a £2,500 outlay, plus £150 per month management fee and a 10% commission paid to Travel UCD for all confirmed gross online sales generated from the company’s marketing efforts.
Once the website is created, the agency or operator has control over the content and can use the bookings management system provided by Travel UCD, or continue with their existing system.
Travel UCD chief executive Alex Bainbridge said: “Online is the industry’s crunch battleground and just as important to agents as operators, with the impact of dynamic packaging increasingly blurring the distinction between them.
Companies know that to conquer the web is a daunting task, and wish instead to concentrate on their core competence of creating and selling holidays. We’re enabling them to benefit from commercially-focused websites, without being sidetracked by IT issues. We handle all of the problems associated with managing a website.”
To get more information about how specialist operators and agents can boost revenues by increasing the breadth of their distribution channels, come to TravelMole’s next Fast Conference, where Mr Alex Bainbridge is on the panel.
Entitled “Niche is the Word: Specialise to Survive”, the event will tackle the issue of whether the dramatic rise in independent travel, coupled with the increasing importance of the internet as a booking channel, is leading many to believe that operators and agents must “go niche” to survive.
Other speakers on the panel include Julia Lo Bue-Said, head of commercial, Advantage Travel Centres and Laurence Hicks, head of business development, Norwegian Coastal Voyage.
The event is on Tuesday 26 October from 9am to 11am at 28 Portland Place in London. For more details and to register go to www.travelmole.com/fastconferences. The price is £99, or £59 for tour operators and agents, or £49 for students.
Report by Ginny McGrath
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