In its much-publicised quest to provide the perfect night’s sleep for its guests, Travelodge has now launched a hotel room where you can sleep under the stars.
No, it hasn’t removed the roof – it has used a "secret" technique at a dozen Travelodge hotels across the country with the help of artist Carl Marshall.
During the day, the ceilings look plain white but in darkness the stars appear to twinkle and the dust clouds seem to move mysteriously.
Each ceiling took three hours to hand paint and shows individual shooting stars, milky ways and constellations of twinkling stars.
Not only that, ceilings also appear to fall towards the bed by around three feet, creating a sense of immersion.
Marshall, from Lancashire, said: "The exact technique I use is a closely guarded trade secret because it is so effective. It is a painstaking process as you have to position the colours perfectly to achieve a three-dimensional effect but the results are definitely worth it.
"The stars twinkle and the dust clouds appear to move as you lie in bed looking at it."
Chris Idzikowski, director of Edinburgh Sleep Centre, said: "The Travelodge night sky room replicates the natural environment which our ancestors would have experienced in the savannah grasslands during the evolution of human sleep patterns."
To view the Travelodge Cosmic Night Sky Room visit http://www.youtube.com/travelodgeuk
The Travelodge cosmic night sky panorama hotel room is available at the following hotels:
Birmingham Bull Ring Travelodge
Blackpool South Shore Travelodge
Bournemouth Seafront Travelodge
Bristol Central Mitchell Lane Travelodge
Cardiff Atlantic Wharf Travelodge
Edinburgh Central Waterloo Travelodge
Liverpool Strand Travelodge
London City Road Travelodge
Manchester Central Arena Travelodge
Newcastle Central Travelodge
Newquay Travelodge
Torquay Travelodge
