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Two-year push to heighten Days profile
A two-year campaign to raise customer awareness of the Days hotel brand has kicked off with advertising in consumer media across the UK & Ireland.
The Days brand runs 39 properties across the two countries.
The ‘Love The Sun’ promotion will use the Days logo to project an image of light and freshness, according to Huibert Evekink, international marketing director EMEA for parent company Wyndham Hotel Group.
He said: “We want to make people aware of the brightness, freshness and enthusiasm they can expect when staying at Days hotels. We will focus on the outstanding Days amenities including Sleep Well beds, power showers, high-speed internet access, great breakfasts, and best rates guaranteed to all customers.”
The first stage of the campaign, running up to December 15, will incorporate a consumer promotion rewarding customers with Marks and Spencer vouchers in the UK, and Dunnes Stores in Ireland.
Report by Phil Davies
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