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Ugandan warlords, dotcom millionaires, and fashion with Kuoni
Mixing fashion and travel, My-wardrobe is about to unveil a partnership with Kuoni in a bid to shake up its marketing strategy. Aligning itself with other luxury brands across the consumer sector the fashion retailer intends to work with Kuoni to promote holiday fashion with luxury trips as well as plans to launch a competition to give away a £5,000 holiday and £2,500 holiday wardrobe.
Things are set to change for London commuters when the tube network become internet friendly. Virgin Media will introduce free Wi-Fi to London Underground for a limited time during the summer to coincide with the Olympics.
Easyjet reports 20% rise in conversions after website revamp. Responding to feedback Easyjet developed a homepage offering a more personalised and targeted experience resulting in more bookings overall.
Last week the world was transfixed by a video putting Ugandan warlord, Joseph Kony, in the spotlight. In a campaign aiming to bring justice to those who had suffered from his atrocities, the video has gained praise and over 70 million views on Youtube alone. Very few achieve such widespread viral success but this compelling film with a political message has taken the social media world by storm.
Fancy yourself as an internet guru? If you take tips from young entrepreneur Pete Cashmore you could be seeing pound signs before you know it! Having set up a blog from his bedroom in Aberdeen back in 2005, Pete has come on leaps and bounds. The co-founder of technology news website Mashable.com has been dubbed the ‘Brad Pitt’ of the blogosphere. And he could overtake the movie star dish in the money stacks if he agrees to sell his site for the incredible sum of £127 million to CNN.
Are you hooked to Pinterest yet? According to a recent report the latest social media fad is driving more traffic than Facebook and Twitter already. Seeming to be a sure hit with the ladies, with 80% of its users being female.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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