United Kingdom
United States
Asia Pacific
UKinbound, Guanxi team up for China ready tourism training
UKinbound has joined forces with specialist Chinese tourism consultancy, Guanxi.
They will hold a series of tourism training workshops for UK businesses to welcome back visitors from China with confidence following a lean three-year period.
The first training course will take place on 3 July hosted at the British Motor Museum in Warwickshire in partnership with DMO Shakespeare’s England.
Joss Croft OBE, CEO of UKinbound said: “Before the pandemic, China was the UK’s second most valuable international market for expenditure, spending £1.7 billion in 2019.”
“We know that the pent-up demand is very high in China but the UK travel trade needs to understand how best to welcome them.”
“These visitors’ outlook will have changed immeasurably since 2019.”
Helena Beard, MD of Guanxi, said: “Our interactive workshops will help tourism and hospitality businesses understand the travel motivations, cultural differences and post-pandemic travel trends.”
“They provide practical tips on how to tailor experiences and other products, communicate with customers, and offer the best kind of service.”
Guanxi is a travel PR and Marketing consultancy, specialising in the Chinese market
It has offices in Beijing and Brighton.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
BA suspending all Heathrow to Abu Dhabi flights
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel
Foreign Office issues travel advisory for winter sun destinations