United agrees new naming rights for Los Angeles Memorial Coliseum

Monday, 10 Jun, 2019 0

After an outcry from some LA lawmakers and veteran’s groups, USC and United Airlines have agreed on revised naming rights for Los Angeles Memorial Coliseum.

Under the revised naming rights deal, the venue will become United Airlines Field at the Los Angeles Memorial Coliseum.

The original 16-year deal worth $69 million was to rename it to United Airlines Memorial Coliseum but caused a backlash from veterans groups who said that would lessen its importance as a war memorial.

The new agreement is for 10 years.

It is unclear how much United is paying for the shortened deal.

"Through this process, USC was guided by doing the right thing for the community as we continue to honor our veterans," said USC interim president Wanda Austin.

United had agreed to pull out of the deal altogether if a new revised moniker was still opposed.

Funds from the naming-rights agreement, which takes effect from August, will toward paying for renovating the stadium which will cost a total of more than $300 million.

"Reaching an agreement which upholds the name of such a respected venue while modernizing it for the benefit of future generations was the right thing to do," said Janet Lamkin, United’s president of California.

USC operates the Coliseum under a 98-year lease which it signed in 2013 with the joint city, county and state owners.

below social share icons

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

Cunard is the operator of luxury cruise ships Queen Mary 2®, Queen Victoria® and Queen Elizabeth®. Renowned for impeccable White...

IHG Hotels & Resorts: Redefining Hospitality Excellence IHG Hotels & Resorts is a globally renowned hospitality company that stands at...

We make travel accessible for everyone We believe everyone should be free to experience the world. For us, there’s no...

Travel Outlook, the premier hotel call center™ Travel Outlook is an innovative, custom off-site central reservations office (CRO) service that...

For over 18 years and over 106 completed events, the Travel & Adventure Show has connected over 2.5 million travel...

Some describe it as a natural playground. Some say, it’s simply unique as it offers a great array of travel...

Discover Sarawak Revealing a side of Asia unlike anywhere else, Sarawak offers an alternative for those seeking humble authenticity far...

Home to America’s Best Beaches, a vibrant arts community and amazing outdoor experiences, St. Pete/Clearwater is a sunny destination that...

At Visit California, our mission is to develop and maintain marketing programs – in partnership with the state’s travel industry...

Blue Diamond Resorts consistently goes above and beyond guest expectations by delivering groundbreaking vacation experiences through our exceptional collection of...

Via Croatia is a concierge-type, full-service luxury DMC working exclusively with travel agents and luxury tour operators. With 20 years...

Offering the most powerful portfolio in the industry, our 30 brands and 8,000+ properties across 139 countries and territories give...

AXA Assistance specializes in best-in-class cost containment, health and travel services. Over 60 years of experience combined with a US and...

Hilton is a leading global hospitality company with a portfolio of 22 world-class brands comprising nearly 7,300 properties and more than 1.1 million rooms, in...