United Kingdom
United States
Asia Pacific
United agrees new naming rights for Los Angeles Memorial Coliseum
After an outcry from some LA lawmakers and veteran’s groups, USC and United Airlines have agreed on revised naming rights for Los Angeles Memorial Coliseum.
Under the revised naming rights deal, the venue will become United Airlines Field at the Los Angeles Memorial Coliseum.
The original 16-year deal worth $69 million was to rename it to United Airlines Memorial Coliseum but caused a backlash from veterans groups who said that would lessen its importance as a war memorial.
The new agreement is for 10 years.
It is unclear how much United is paying for the shortened deal.
"Through this process, USC was guided by doing the right thing for the community as we continue to honor our veterans," said USC interim president Wanda Austin.
United had agreed to pull out of the deal altogether if a new revised moniker was still opposed.
Funds from the naming-rights agreement, which takes effect from August, will toward paying for renovating the stadium which will cost a total of more than $300 million.
"Reaching an agreement which upholds the name of such a respected venue while modernizing it for the benefit of future generations was the right thing to do," said Janet Lamkin, United’s president of California.
USC operates the Coliseum under a 98-year lease which it signed in 2013 with the joint city, county and state owners.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Storm Lilian travel chaos as bank holiday flights cancelled