Unrivalled Speaker Line-Up Announced for EyeforTravel’s Annual North American Marketing Forum

Best practices for managing web content will be the key theme at EyeforTravel’s annual Sales and Marketing in Travel USA 2007 conference. Being held on 9-10 May in Miami, this event will look at the latest online marketing trends with an emphasis on SEO, branding and CRM. Delegates will be able to hear how companies such as Hyatt, Yahoo, Starwood, SideStep, Carnival, Delta, AOL, Westjet, Hilton HHonors, Orbitz, Wyndham, TripAdvisor and more are exploiting the very latest innovations in web marketing. (Registrations received before 6th April will qualify for the early bird discount).

For more information and a full agenda click here

Sales and Marketing in Travel USA is a valuable opportunity for high-level travel executives to meet, network and share knowledge. Now in its 8th successful year, this event is the place to meet with the real-decision makers in travel sales and marketing. Over 350 senior travel marketers are expected at the 2007 event – all attracted by EyeforTravel’s highly researched agenda. Over the two days a variety of travel industry speakers will tackle the issues which are front-of-mind for any marketing executive right now – giving delegates the opportunity to return to their business with information that could dramatically improve the profitability of their online campaigns.

To request a PDF brochure click here

With fewer customers left to migrate online the need to guarantee your site’s visibility is essential to the success of your business. But how can travel executives consistently achieve this with their existing budget? What is truly taking place in the SEM industry? What are the latest trends? In the opening session of this conference speakers such as, the Director of Travel Category for Yahoo!, the Director and General Manager for AOL Travel and the Director of eCommerce for Hyatt will demonstrate how travel companies can manage a search campaign which delivers maximum ROI.

There’s no doubt that user-generated content is being hailed as the next big thing in online travel. But exactly what is the value of user-generated content? What’s the most profitable way to manage it? Is it really essential to embrace UGC, or are your resources better deployed elsewhere? And if you DO go for it, what kind of ROI can you budget for? All these questions – and many others – will be expertly answered by a panel of speakers from Carnival, SideStep, RealTravel and Starwood. This is a unique opportunity to get a cross-industry perspective from hotels, cruise lines, meta-search engines of the real value of UGC.

On the second day of the conference the focus shifts to consumer-centric marketing tactics. The SVP and MD of Hilton HHonors will open the day with a keynote presentation detailing the practical challenges of implementing a truly integrated CRM strategy. Following this, top-notch speakers, such as the VP Online Marketing for Orbitz, and the Director of Customer Relationship Management from Delta Airlines, will be giving their opinions on the most effective customer retention techniques. And the final session of day two will examine how travel companies can deliver on the brand promise and create brand loyalty.

With a whole day of this two day event dedicated to CRM issues, anyone involved in branding, CRM or loyalty marketing will gain a tremendous competitive advantage by attending. Through a variety of keynote presentations, panels and case-studies delegates will be able to benchmark their CRM strategy and fine-tune it to increase profitability.

Click here to see a full agenda and a list of speakers.

Register before 6th April to save money on the price of your conference pass. For a list of prices and to register click here or send an email to: [email protected]

Related News Stories: