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UNWTO and Vision Unveil New Silk Road Marketing Initiative
Friday, 07 Jun, 2010
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The Mayors Forum was held in the Silk Road City of Shiraz
New website & marketing designed to maximize brand benefits for Silk Road stakeholders
UNWTO has launched a new marketing initiative designed to showcase the very best of the Silk Road to both the global travel trade and the travelling public.
www.silkroadcities.com is now under construction and will show the Silk Road tourism and trade -related assets to their very best advantage, it will also be linked to Vision on Sustainable Tourism marketing to get access its unique travel trade marketplace.
The web marketing initiative is the result of a new co-operation between UNWTO and TravelMole’s Vision on Sustainable Tourism – the major global business to business sustainable tourism medium.
Vision on Sustainable Tourism newswire is sent weekly to 40,000 global sustainable tourism professional subscribers and all stories appear on travelmole.com – the global news medium for the travel industry with 450,000 trade subscribers.
Said UNWTO Executive Director,Zoltan Somogyi “We were so impressed with the commitment and enthusiasm of the Silk Road Cities at the recent Mayor’s Forum at Shiraz that we were convinced the time is right for concrete marketing action. The co-operation with Vision on Sustainable Tourism means that individual Silk Road destinations can showcase news of both their very best products and tourism offers free through the site, which will be professionally marketed to the global travel industry.”
Peter Wong talks about the Silk Road HERE
Xu Jing talks about the Silk Road HERE
Dr YoungHoon Kwaak talks about the Silk Road HEREValere Tjolle, publisher and editor of Vision on Sustainable Tourism commented: “The Silk Road brand is a big opportunity for individual tourism, craft and products to use a truly global, effectively marketed initiative to support their local initiatives. This will not only enhance the Silk Road brand but also bring enormous benefits to the individual destinations”
Silk Road tourism related initiatives should send press releases about their work as soon as possible to [email protected] for editing and inclusion.
Submissions are sought from city councils or local, regional or national tourist boards.
These should include information about local tours, travel agents and tour operators, restaurants and hotels, transportation operators, tourist boards, craft associations, artisans, local food and drink, tourism-product manufacturers and suppliers.
Valere Tjolle
Valere Tjolle is editor of the Sustainable Tourism Report Suite, special offer at: www.travelmole.com/stories/1142003.php
Valere
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