United Kingdom
United States
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US Airways flying different pattern
A simplified fare schedule and an end to the hub-and-spoke network is part of the new plan for saving US Airways.
The airline intends to compete with low-cost carriers, reported the Associated Press.
Philadelphia will remain a hub for the ailing company’s trans-Atlantic flights. Charlotte will also remain a center for the airlines profitable routes to the Caribbean.
But a third hub, in Pittsburgh, will have fewer flights, the airline said in a message for its employees.
US Airways also plans to keep a strong presence in Boston, New York and Washington, key East Coast markets.
The airline also plans to reduce its fares and simplify the fare structure, said the AP.
Consumer advocate Kevin Mitchell, however, criticized US Air for waiting so long to develop its new strategy.
He pointed out that the airline was trying to change course in large part because of growing competition from low-fare carriers such as Southwest, which is now competing in its former stronghold of Philadelphia.
“US Airways has now become the poster child for majors caught in the crosshairs of the low-fare airline juggernaut without the ability to effectively respond to it,” Mr Mitchell said.
“The business community sincerely wants US Airways to survive and to once again succeed in the marketplace,” he said.
Mr Mitchell said it may be too late for US Airways to change directions. “Therefore, the cost may not just be dear, but deadly,” he said.
Report by David Wilkening
David
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