United Kingdom
United States
Asia Pacific
US campaign to woo UK travellers
The United States of America has reportedly launched a USD6 million advertisement campaign designed to attract more travellers from the UK and to “dispel negative perceptions” of the country. According to The Times, the advertising agency M&C Saatchi has been hired to “exploit the popularity of US cinema, using famour movies to paint a Hollywood gloss over the negative news imagery of US troops in Iraq and the war on terror”. Television commercials will reportedly feature scenes from films including Chicago, Oklahoma! and Viva Las Vegas, as well as posters with stills from movies such as Thelma and Louise, using the catchphrase “you’ve seen the film – now visit the set”. The newspaper states that visits by Britons to the USA increased last year from 3.8 million to 3.9 million, with favourable exchange rates further booting those figures in recent months. The campaign will be launched on Sunday. Report by Tim Gillett, News From Abroad Ltd
Global Tourism Challenges and Upcoming Events: A Conversation with Don Welsh
Peebles Barbeque: A Legacy of Flavor and Tradition
Exploring Bok Tower Gardens with Erica Smith
Rue’s Living Water Boat Cruises: Exploring Winter Haven’s Chain of Lakes
Durango and Silverton Railroad: A Timeless Journey Through History and Scenic Beauty
Walt Leger on New Orleans’ Resilience and Major Events Ahead
Cindy Mackin Shares Estes Park’s Winter Thrills
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Dozens of bodies recovered from DC river after midair collision
JetBlue scraps London Gatwick flights
Quake warning in Santorini after hundreds of tremors
Another BA emergency slide mishap
EasyJet forced into flight emergency landing after pilot collapses