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US hotel giant eyes “key source market” Russia
Monday, 08 Apr, 2011
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Hotel giant Marriott International is turning its gaze to Russia as it seeks to extend its reach across Europe.
The US chain plans to double its presence in the continent, from 40,000 rooms to 80,000 rooms by 2015, and plans to open a lot of those rooms in Russian cities, which it sees as key source markets.
It currently has 12 properties in Russia including the recently opened Courtyard Kazan and it is developing more hotels in Irkutsk and Moscow to be opened later this year plus another in Krasnodar to open in 2012.
The hotel chain will also be looking to introduce a new sales structure in Russia and enlarge its global sales organisation. Marriott says this will enable it to serve more accounts across its brands and capture more business from key buyers in Russia.
Vice president of Marriott’s global sales Europe Neal Jones said: “Our new approach to global sales in Russia reaffirms our commitment to this important market and will serve to further strengthen our position as Russia’s preferred lodging supplier with true global reach. We see significant growth in both regional and outbound travel from Russia, and are now prepared to better serve our customers.”
by Dinah Hatch
Dinah
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