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US hotel websites under the spotlight
Accommodation websites in the US will be put under close scrutiny by a report that is launching in March. The RUSH Report is based on the feedback of around 70,000 consumers who use hotel branded websites. The report is designed to evaluate website performance and user satisfaction. It was developed by New York-based travel and hospitality internet consultants, Hospitality eBusiness Strategies and web consultants, iPerceptions. Hospitality eBusiness Strategies chief e-business strategist, Max Starkov said: “This report provides for the first time a detailed comprehensive picture of both the leisure and business traveller’s online experience and their satisfaction or dissatisfaction with crucial aspects of the hotel’s websites”. According to Mr Starkov, the majority of hotel websites fail to adequately address the needs of the business traveller. He said: “The RUSH Report is an eye-opener. Many of us think that the business traveller is covered. Yet the results show that most hotel websites do not handle this lucrative market very well and deserve no more than a D grade”. The report will be issued annually, and subscribers receive quarterly updates. For more information go to www.hospitalityebusiness.com.
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