US study confirms what we've all been thinking... - TravelMole
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US study confirms what we’ve all been thinking…

Wednesday, 06 Nov, 2003 0

According to a recent study, US agents are “cautiously optimistic” for prospects in 2003, compared to 2002.

The study in questions was the 2003 Travel Business Status Survey, which questioned members of the Travel Industry Association of America (TIA).

Trends they found since 9-11 were as follows:

  • Visitors are more often travelling to destinations closer to home.

  • Travellers are booking at the last minute (within two weeks of a trip).

  • Visitors are requesting information online, and booking online.

  • Over half of TIA members say their customers/clients are more interested in auto travel, family travel, travel for outdoor recreation, historic/cultural travel, and travel to rural destinations.

  • Nearly all organizations conducting domestic marketing reported making changes to meet the new business climate since 9-11.

  • Member organizations say they have focused more on close-in markets, more partnerships, offering new specials/discounts, and changing targeted consumer markets and niches for their upcoming programs.

  • Looking ahead to next year, a majority of TIA members expect at least some improvement in the market.

  • Four in ten members anticipated larger budgets for domestic marketing promotion, public relations and advertising.

  • Their most common concerns: the economy, the decline in international inbound travel to the US, the decline in business travel and visa restrictions.

  • Their greatest opportunities: partnerships, drive/regional markets, and new consumer markets and niches.



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