A study of the value of travel agency businesses has indicated a modest overall recovery for the sector.
The new pricing guide from business analysts Plimsoll Publishing studied the largest 1000 travel agents in the UK and found a 4% rise in average value.
The news was even better for companies with sales over 10 million, who have seen their value rise by 7%.
Of the agents studied, 289 firms have seen their value soar by 20% and 163 organisations have seen their value increase by 50%.
"This is a great barometer for the industry to measure the overall improvement in the market – albeit a modest increase in the average value," said David Pattison, senior analyst on the project.
But he said there are still signs that the travel agency market is a challenging landscape.
"Given the tough economic conditions of recent years, 208 firms are seeing their value fall by over a third and it’s clear the market is still highly competitive and this is impacting on the value of the companies."
For more information on the Plimsoll Pricing Guide contact Chris Glancey on 01642 626 419 or email [email protected].
The guide costs £350 plus VAT but TravelMole readers can get a £50 discount by quoting reference PR/PG/HP80.
