United Kingdom
United States
Asia Pacific
Vegas launches new MICE campaign
Las Vegas plays host to over 22,000 meetings, trade show and conventions every year but is looking to further increase market share with the launch of two new advertising campaigns.
The Las Vegas Convention and Visitors Authority is rolling out a print and digital ad campaign aimed at senior management highlighting the return on investment with a tagline ‘We’re Here to Do More Than Entertain You.’
Visual ads feature Las Vegas entertainment figures ‘performing’ in typical office settings including illusionist David Copperfield, a Vegas showgirl and a performer from Cirque du Soleil’s Mystère show.
The ads start this month and will include radio spots in national business news outlets.
A second campaign called ‘Neon Signs’ focuses on the business-to-business market around a ‘Las Vegas Makes Every Meeting Exciting’ tagline showing generic meetings lit up in Las Vegas neon.
This campaign will run through the first quarter of 2015 in digital and print ads in meetings industry trade publications.
The meetings and convention industry is a key element of Las Vegas’ economy with up to $7.4 billion generated in local economic impact.
Convention and trade show attendees make up over 12% of all visitors to Southern Nevada – approximately 5.1 million travelers annually.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Gatwick braces for strike