United Kingdom
United States
Asia Pacific
Vegas launches new MICE campaign
Las Vegas plays host to over 22,000 meetings, trade show and conventions every year but is looking to further increase market share with the launch of two new advertising campaigns.
The Las Vegas Convention and Visitors Authority is rolling out a print and digital ad campaign aimed at senior management highlighting the return on investment with a tagline ‘We’re Here to Do More Than Entertain You.’
Visual ads feature Las Vegas entertainment figures ‘performing’ in typical office settings including illusionist David Copperfield, a Vegas showgirl and a performer from Cirque du Soleil’s Mystère show.
The ads start this month and will include radio spots in national business news outlets.
A second campaign called ‘Neon Signs’ focuses on the business-to-business market around a ‘Las Vegas Makes Every Meeting Exciting’ tagline showing generic meetings lit up in Las Vegas neon.
This campaign will run through the first quarter of 2015 in digital and print ads in meetings industry trade publications.
The meetings and convention industry is a key element of Las Vegas’ economy with up to $7.4 billion generated in local economic impact.
Convention and trade show attendees make up over 12% of all visitors to Southern Nevada – approximately 5.1 million travelers annually.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Boy falls to death on cruise ship
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel