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Vegas turns over its hole card for the future
What does highly successful Las Vegas have up its sleeve for the future, marketing-wise?
The “What Happens Here, Stays Here” campaign will continue, says the Las Vegas Convention and Visitors Authority (LVCVA).
“As Las Vegas continues to reinvent itself, the LVCVA must continue to aggressively and effectively market the destination,” said Rossi Ralenkotter, president and CEO of LVCVA.
What that means, according to announcements from the LVCVA:
Ø Music and sports will join dining, shopping and entertainment as primary product promotional areas. The authority will be more aggressive in pursuing partnership marketing programs.
Ø Diversity marketing efforts will be expanded to capitalize on the growing power of the Hispanic, African-American, Asian-American, and Lesbian/Gay/Bisexual/Transgender markets.
Ø Sales efforts will see further development of travel agent booking incentives and education programs that help keep Las Vegas in the forefront among travel trade partners.
Ø New sales and media strategies will target event and meeting planners who book convention business in Las Vegas and will incorporate integrated solutions to further the message that Las Vegas is a serious business destination.
Ø The LVCVA’s international program will be realigned to support the huge potential growth of the international market.
Report by David Wilkening
David
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