United Kingdom
United States
Asia Pacific
VietJet outlines its e-commerce ambitions
VietJet is taking a leaf out of AirAsia’s book with ambitions of become much more than just a budget airline.
The airline plans to take the plunge into the e-commerce sector as it looks to diversify.
It plans to leverage its extensive customer data in cooperation with banks, hotels and other partners.
Vietjet vice chairwoman Nguyen Thi Thuy Binh said a new e-commerce unit could launch within two years.
It would offer banking and insurance, consumer goods, and travel related products such as hotel bookings.
"All the suppliers and partners will join our platform to provide products and services to not only our 30 million passengers but also hundreds of millions of customers in Vietnam and other parts of the world," she told the Nikkei Asian Review.
E-commerce revenues in Vietnam surged 30% to about $8 billion in 2018 according to the Ministry of Industry and Trade.
The country has the highest internet economy penetration in Southeast Asia, accounting for 4% of GDP.
AirAsia has started pivoting toward a ‘superapp’ strategy to profit from customer data through financial services and general e-commerce.
It is investing $20 million a year in diversifying, especially in related ancillary services such as holiday packages.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Boy falls to death on cruise ship
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel