Efforts to market Central Vietnam’s golf to Australians are bearing fruit.
Clubs across the Vietnam Golf Coast (VGC) are reporting a significant uptick in Australian golfers’ rounds played.
Montgomerie Links, a major player in the region’s golf scene, has seen a 20% increase in rounds from Australian visitors over the past two years, rising from 1,700 to 2,200 annually.
Ba Na Hills Golf Club has experienced even more dramatic growth, with Australian play surging by 35-40%.
Notably, many of these golfers visit during the Australian winter—typically a quieter period for foreign visitors in Vietnam.
Central Vietnam’s efforts to establish itself as a golf destination for Aussies have been bolstered by a series of high-profile initiatives aimed at the Australian market.
Over the past year, the destination has welcomed several leading Australian golf writers, including representatives from Golf Digest Australia, to experience the region’s offerings.
Driving this momentum is Laguna Golf Lang Co—a signature course designed by Sir Nick Faldo and a founding member of the VGC hosted roadshows in Melbourne and Sydney earlier this year.
They met Australian media and tour operators to highlight golf experiences at Laguna Lang Co and Central Vietnam.
Stephen Banks, Director of Golf at Laguna Golf Lang Co, said: “By fostering connections with key players in the market, we aim to build lasting partnerships and promote sustained tourism growth.”
The roadshows showcased the region’s standout courses, including those designed by Luke Donald (Ba Na Hills Golf Club) and Colin Montgomerie (Montgomerie Links), alongside iconic names like Greg Norman and Robert Trent Jones Jr.
Representatives from the Danang Tourism Promotion Centre joined the events, providing insights into the broader appeal of the region beyond golf.
Le Vo Hoang Van, club manager at Montgomerie Links, attributed the growth to targeted marketing campaigns.
“Australian golfers are drawn to the region’s world-class courses, stunning landscapes, and warm hospitality,” she said.
“The recent uptick in rounds is a testament to the effectiveness of our outreach efforts.”
Ba Na Hills Golf Club’s general manager, Simon Mees, agreed. “The Australian market has been a game-changer for us. It’s gratifying to see how well our course resonates with these visitors.”
