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Villas deal for Vertical Group
Sunday, 15 Sep, 2009
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Expanding Vertical Group has taken an unspecified controlling stake in specialist villa company Villas for Travel.
The deal for an undisclosed sum follows the group buying the trading assets of homeworking company Holiday Experts.
The villa company offers more than 1,000 properties in 14 countries.
The agreement enables the Villas for Travel to be sold to agents and customers using bedbank.com which is operated by Vertical Group.
CEO Peter Healey said: “We are delighted with this deal which enables us to provide the villa product that our customers were requesting and differentiate our accommodation service to the travel trade with a unique range of worldwide holiday accommodation.”
Villas for Travel was set up in 2006 by Kathryn Bullock with venture capital from the Trapezia fund set up by Stargate Capital, which will continue to remain shareholders.
Bullock is to work with Vertical Group over the next few months to help integrate the business and its technology platform.
She said: “I am pleased that Vertical Group will be able to develop the Villas for Travel brand further and to take it to its next level of growth.
“They have the right team, resources and infrastructure in Essex to really expand the business which is very exciting.
“I look forward to working with the team to achieve this and to develop the many future opportunities for the business both in the UK and abroad.”
Bedbank.com sales manager Catalina Vera Pile said: “We had been looking for this type of high quality villa product for some time and it is very exciting to have a range of top quality villas and apartments to offer our customers.”
by Phil Davies
Phil Davies
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