Travelport has inked a deal with Virgin America for rich content and branding.
The Burlingame, CA based carrier is the latest to sign up and joins 89 other airlines including Delta, Ryanair, WestJet and United Airlines.
A key component of the Travelport Travel Commerce Platform, rich content and branding lets airlines effectively manage and customize how their product is presented to travel agents.
"The Travelport rich content and branding solution allows us to deliver more customized content to the screens of travel agents across the globe," said Amy Burr, director distribution channels and sales support at Virgin America.
"Thanks to Travelport, we can now provide travel agents and travelers with a richer understanding of Virgin America’s competitive fares, unique classes of service and industry-leading in-flight amenities. As we continue to expand our corporate travel and managed travel business, this option allows us to further broaden awareness about our business-friendly product."
Travelport’s Simon Ferguson said: "Travelport rich content and branding gives Virgin America a flexible marketing tool that showcases their products and services the way Virgin America intends them to be seen, providing a consistent brand experience with the airline’s own website channel."
