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Virgin Atlantic campaign aims to make business travel ‘epic’
Virgin Atlantic has rolled out a new advertising campaign, aimed at luring more US business travelers.
Created by US agency Figliulo & Partners of New York, the campaign aims to make business travel a more ‘epic’ experience.
Dubbed ‘Business Is an Adventure,’ the campaign is accompanied by the slogans ‘Business Is an Adventure. Make it Epic,’ and ‘Business Is an Adventure. Pack for Glory.’
Online ads are displayed on business-focused websites such as the New York Times, the Wall Street Journal and the Guardian.
The campaign includes a ‘takeover’ the Fulton Street subway station in New York and targeted ads in Los Angeles.
Business travelers are a critical audience, and the US is a key market for us," said Simon Bradley, VP of marketing for Virgin Atlantic North America.
"This campaign is a bit of a departure, It is still targeted at business travelers, but we’re trying to communicate a much bigger thought — the idea of business being an adventure. We attract experience-hungry business travelers, who have a mindset that they want more from their business trip than just a plane ride," Bradley added.
Bradley said Virgin Atlantic, which is a separate entity from Virgin America, expects to spend about $450 million in customer experience enhancements over the next four years.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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