Virgin Atlantic campaign aims to make business travel ‘epic’

Tuesday, 09 Apr, 2015 0

Virgin Atlantic has rolled out a new advertising campaign, aimed at luring more US business travelers.

Created by US agency Figliulo & Partners of New York, the campaign aims to make business travel a more ‘epic’ experience.

Dubbed ‘Business Is an Adventure,’ the campaign is accompanied by the slogans ‘Business Is an Adventure. Make it Epic,’ and ‘Business Is an Adventure. Pack for Glory.’

Online ads are displayed on business-focused websites such as the New York Times, the Wall Street Journal and the Guardian.

The campaign includes a ‘takeover’ the Fulton Street subway station in New York and targeted ads in Los Angeles.

Business travelers are a critical audience, and the US is a key market for us," said Simon Bradley, VP of marketing for Virgin Atlantic North America.

"This campaign is a bit of a departure, It is still targeted at business travelers, but we’re trying to communicate a much bigger thought — the idea of business being an adventure. We attract experience-hungry business travelers, who have a mindset that they want more from their business trip than just a plane ride," Bradley added.

Bradley said Virgin Atlantic, which is a separate entity from Virgin America, expects to spend about $450 million in customer experience enhancements over the next four years.

below social share icons

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

Air Transat is Canada’s number one leisure airline. It flies to some 60 international destinations in more than 25 countries...

The Polish Tourism Organisation (Polska Organizacja Turystyczna – POT) is one of several dozen national tourism organisations operating in the...

Intrepid Travel is a world leader in sustainable experience-rich travel that has been taking travellers to discover the world’s most amazing places...

At Wilderness Safaris we believe in creating life-changing journeys and have been doing so for over 39 years. Our purpose...

Some describe it as a natural playground. Some say, it’s simply unique as it offers a great array of travel...

Central Florida’s Polk County is conveniently located between Orlando and Tampa, and an easy drive to Central Florida attractions and...

Jet2.com is the UK’s third largest airline, flying from ten UK airports to more than 60 destinations across Europe and beyond....

We’re the number one choice for travelers to the Greek Islands and Eastern Mediterranean – a fact we love to...

City Cruises is a leading operator of sightseeing, dining and charter services operating in London, York and Poole. We offer...

Discover Sarawak Revealing a side of Asia unlike anywhere else, Sarawak offers an alternative for those seeking humble authenticity far...

Hilton is a leading global hospitality company with a portfolio of 22 world-class brands comprising nearly 7,300 properties and more than 1.1 million rooms, in...