Virgin Atlantic has announced Flying Club members will be able to pay for any seat onboard with Virgin Points.
This is in addition to the launch of new Saver reward seats and increased points earn rates in Premium and Upper Class.
It kicks in from 30 October.
Flying Club members will be able to use Virgin Points to pay for any seat on the plane on any date, offering more flexibility for members.
The price of seats will vary in line with demand.
The airline is launching new Saver reward seats, available across thousands of flights.
They will start from prices even lower than reward seats today, with flights to New York from 6,000 Virgin Points.
Members will be able to use their points to upgrade to any available Premium or Upper Class seat from standard or reward tickets.
In addition, members will be able to use their Companion or Upgrade vouchers on any seat.
Additionally, the number of Virgin Points earned on Upper Class and Premium tickets will also be increased at the same time.
From 30 October, every seat on a Virgin Atlantic operated flight will be made available for Flying Club members to purchase using their Virgin Points, including for upgrades.
All vouchers issued today to credit card holders and to Gold tier members will be moving to a new Flying Club reward voucher.
The amount of Virgin Points earned on Upper Class tickets will increase by up to 50% and Premium tickets will increase by up to 75%, allowing customers to earn even more
Siobhan Fitzpatrick, CXO, Virgin Atlantic, said: “This announcement is not only a first for the UK, but a significant step further in offering as much choice, value and flexibility as possible.”
